Innovation is a given at OQUO. That extends from our state-of-the-art wheel building line to our revolutionary testing laboratory to the technology and innovation you will find in each wheel.
Innovation
The Cycle of Improvement
These details form an integral part of each wheel, and even if you don't notice them, you will notice how an OQUO wheel rides.
TECHNOLOGIES
TUNED FOR RIDING
Wheels form the link between your bike and the ground and can totally change how it rides.
Perfecting each wheel for each use means engineering rim profiles, spoke counts, tuning materials, and perfecting the build process. A great pair of wheels can bring your ride to the next level, and for that reason, OQUO wheels never cut corners.
Discover moreBUILDING
PRECISION MEETS ACCURACY
Accurately building one pair of wheels is hard, so how do we do that over and over, with precisely the same result every time?
The answer is that our bespoke wheel-building process mixes the precision of our custom-designed robots with the accuracy and attention to detail of our highly trained builders to ensure that every wheel meets our exacting standards every time. No wheel earns the OQUO label unless it is precisely OQUO.
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WE DON'T DO BREAKS
Every wheel we design goes through some of the toughest testing protocols in the industry.
If they survive our testing, our Wrecking Crew are straining at the leash to try and discover any weakness. Only once designs have survived this hell are they available. Of course, now and then, something so far out of the ordinary occurs that a wheel is damaged, a meteor strike maybe, and that is why we have our Keep on Rolling program.
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